Digital Marketing Case Study of A Race-wear Brand

Initiating Custom E-Commerce For TK Sportswear

TK Sportswear is one of the Fastest-growing kart race-wear brands in the UK. It has been operational in many marketplaces for 7+ years. Primarily; their manufacturing is done in Pakistan and has a track record of 50k+ satisfied customers across the globe.

THE NEED:

99% business of TK Sportswear used to come from marketplaces like Amazon and ebay. They planned to set up their own eCommerce website and maximize sales via digital marketing methodologies. Moreover, the client also desired to have a strong social media community of go-kart racers. Apart from this; they also showed interest in the bulk selling of products to B2B buyers across the globe.

With these 3 goals in mind; TK Sportswear reached out to us.

THE SOLUTION:

Based upon the needs, we provided TK Sportswear with the following services:

We started by creating a full-fledged eCommerce website for TK Sportswear comprising all the necessary
functionalities and eye-catching design. A great thing is their website’s order system was synchronized with
their existing inventory management software; automating the inventory and shipping mechanism instantly.

While creating the website; technical and on-page SEO practices were also implemented to rank the website higher on search engines as early as possible.

In the first month, we were able to get traffic on the website organically via SEO. But, there was a problem in the early weeks. Website visitors were spending time on the website but converting into actual customers. Now we implemented conversion rate optimization (CRO) techniques and also considered the psychological aspect of the target audience. The techniques resulted in amazing results. Off-page SEO practices were also implemented periodically to scale SEO results.

170+ items were sold in the UK market with new website

by just implementing SEO and Conversion rate optimization.

As explained earlier, TK also wanted to get B2B buyers for bulk selling. We started accomplishing this via advanced email marketing.

Moreover, we also started creating compelling content for TK Sportswear for different placements in order to convert attraction into interaction.

We are still working with TK Sportswear to maximize B2C and B2B customers via digital marketing methodologies. The future results will shared over here periodically.

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