Digital Marketing Case Study Of An Online School
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Signups Campaign For AlQuranLesson (AQL) Online School
Al-Quran-Lesson is an online Islamic school established in 2009 with a presence in USA, UK, and Canada. They have served over 2000 students in the span of 13 years.
THE PROBLEM
AQL was not satisfied with their past digital marketing results; fortunately contacted us in March 2023.
1- The budget invested in Google ads was burning because the number of signups received was incredibly low.
2- Visitors were coming on website but not converting.
OUR SOLUTION:
First of all, we analyzed the core attributes of AQL’s target audience and implemented competitor analysis.
Afterward, we revamped the website of AQL and implemented the practices of conversion-rate-optimization (CRO) on the website.
When the website was ready to maximize the conversion ratio; we initiated Google search ads. The people who were actively searching for the courses / live classes offered by AQL were acquired on the website via Google ads.
Quality website Traffic and new signups started to increase day by day. Testing was done periodically to make the results better and decrease cost per conversion.
Now Google ads has become a signups generating machine for AQL. The client is still with us and the next target is to scale AQL with other digital marketing methodologies.
SERVICES OFFERED:
- Google search advertising
- Conversion rate management (CRO)
- Website management
- Student progress reports system
RESULTS ACHIEVED:
150+ qualified leads, 70+ admissions, and 2000+ visitors on website.
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