8 Proven Digital Marketing Strategies For Restaurants
Restaurant or hospitality business is one of the most difficult business to grow because of the massive competition and difficult customer retention. The restaurant owners who have focused on uniqueness, quality, customer and digital marketing have been leveraging exponentially. Below are some result-oriented digital marketing strategies which can assist your grow your new & returning customers exponentially.
1) Develop A Website
In today’s world where people spend majority of their time on internet; website is an integral requirement for almost every type of business. You should have a website for your restaurant to showcase your restaurant information, menu items, place images, contact details, reviews, events, etc. This will not only help you to promote your restaurant but to get found on internet. Millions of customers search on google regarding restaurants and website is something which will help you to get noticed in front of those people.
By the way, if you are interested in getting a perfect website for your restaurant business, GROW ICONIC – A Pakistan Based Agency can create a eye-catching, rich features website for you. The best thing is that they will add online ordering system in your website is one of the best ways to get massive online orders. CLICK HERE FOR MORE DETAILS.
2) Online Ordering System
Nowadays, online food ordering is at its peak in Pakistan. Companies like foodPanda, Cheetay in Pakistan are playing a vital role. You should get yourself registered on such platforms but they charge hefty commissions. In addition, you should have your own online ordering system on your website which will leverage your online orders. Digital marketing can help you to bring people on your online ordering website
3) Social Media Marketing
Leverage your presence on social media platforms facebook, instragram, Youtube and twitter. Create engaging content regarding your restaurant, upload eye-catching images, testimonials, video reviews, events, food quality and taste assurance images/videos, etc. Be consistent, spend 60% of your time engaging with your providing value to your audience. In addition, spend 40% of your time marketing your restaurant on social media. You can do social media marketing yourself or you can hire any agency for managing and marketing your social media.
4) Paid Advertising
When it comes to launch awareness campaigns for your restaurant, provoke people to order food online or visit your restaurant; Social Media Ads and Google Ads are one of the best options. With facebook ads and google ads; you can show your your advertisement to relevant people depending upon their age, gender, demographics, interests, etc. You can also show advertisements to the people who have visited your website. In paid advertising, you have to pay when someone view or clicks your ad.
5) Focus On Local SEO
Thousands of people search ‘restaurants near me’ on google every month. Your restaurant details should also show, if you want to get noticed by those searchers. For this purpose, you can register your restaurant on Google My Business. Moreover, if you can also created local google ads campaign to come at the top of google search results when someone searches for specific keywords. You can also submit your restaurant details on different business directory websites to enhance your local SEO
6) SMS & Email Marketing
SMS & Email Marketing are one of the best ways to engage with your audience, share restaurant details, give offers/discounts to customers, event/function invitations, send notifications, send order details, order tracking notifications, newsletters, etc. Many businesses utilize email and SMS marketing to retain existing customers by engaging with them. For automed email marketing, there are many tools like mailchimp, getresponse, etc.
For branded and automated SMS marketing; there are some companies in Pakistan which provide Automated SMS Marketing service. e.g Grow Iconic SMS Platform, brandedsmspakistan, lifetimesms, etc
7) Influencer Marketing
Influencers are people that have achieved a large following on social media by posting videos or photos that interest a certain demographic. You can find influencers related who have audience related to your business.
- Pay influencers to give shoutout to your restaurant, recommend your restaurant to their audience, showcase your menu, etc
- Invite popular social media influencers to your restaurant, cook a great food for them (completely free) and ask them to share their experience with your restaurant on social media platforms.
- Ask the influencers to showcase your restaurant as a recommendation not as a typical sponsor. For example, pay the influencer to create a post on topic “Top 5 best restaurants in the town” and in that post; ask them speak about your restaurant as a ‘recommendation’.
8) Affiliate Program | Referral Program
This method is a very creative, high performing and new in the market which few number of restaurants utilize in Pakistan. This digital marketing strategy can give you superiority among your competitors.
Create an automated affiliate program also known as referral program online. Let me explain what it is. “Affiliate program is a program launched by businesses through which people can promote their product or service and on every sale; people get a commission by the company”. Commission can be a small percentage of product price or a fixed price. I am talking about online affiliate program in which every thing A-Z is automated.
Similarly, you can create an online affiliate program for your restaurant on your website. For that purpose you need a website on which customers can place order online. If you have one; creating an affiliate program is not a difficult task. Let’s discuss how it works. People can promote your food items from your website by getting a special link through through which everything will be tracked. Whenever someone will order food online from your website via that person’s link; he will get a commission. Commission will be totally decided by your. 5-15% Commission can be a good choice. You can make payment to them at the end of month or according to your will. In affiliate program, you have a dashboard through which you can manage / track everything and the people who promote your products also get a dashboard to watch their sales/earning, etc.
If you want us to create a fully automated online affiliate program for your restaurant/hotel including dashboard for you and the people who promote your food items; feel free to contact us
So, these were some proven and high performing digital marketing strategies through which you can get massive numbers of orders online and great number of people visit your restaurant.
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